3 Ways to Go All-in With a Video Interview Platform

3 Ways to Go All-in With a Video Interview PlatformThe decision to use a new hiring tool creates significant changes for your team. It takes time to adjust, and many HR and hiring professionals are often reluctant to fully commit to new tools due to how often trends shift.Our latest research with HR.com revealed 52 percent of companies now use video interviews and they see numerous advantages to the hiring tool. Yet, most users havent wholly committed to the platform. While the majority of users say talent acquisition staff and candidates are happy with video interviews likely because theyve shortened their time-to-hire (62 percent) and reduced hiring costs (60 percent) they still arent using all the features to screen every schrift of candidate. With video interview platforms, theres no reason to just dip in your toes. Jump in The waters fine. Here are three ways to use video interviews in more aspects of your hiring process1. Take full advantage of employer branding featuresCompa nies should take every opportunity to improve their employer branding. It helps attract top talent and gives candidates a better idea of what your company is like. Yet our research found only 14 percent of video interview users view the platform as a chance to further their employer branding efforts.Its really a very simple and effective way to make the most of the platforms features. The first step is changing the settings of your account to include your company logo and colors. The customized appearance of your video interviews catches candidates attention immediately.Also, the platform allows you to send candidates recorded video messages answering common questions about your organization. Its easy to create and distribute videos that cover topics such asCompany cultureEmployee benefitsCompany values and missionLeadershipCareer advancement opportunitiesAs you communicate with candidates throughout the hiring process, attach or embed a video with each email. It will create a fulle r image of your organization and employer brand while proactively giving candidates the information they want and need.Video isnt just for interviewing candidates. Its also important for employerbranding.Click To Tweet2. Replace traditional berprfung tools with one-way video interviewsGreat video interview platforms offer more than live video conferencing. Features like one-way video interviews provide different insights about candidates, like signs of cultural fit. Still, our research shows 51 percent of video interview users do not use one-way video interviews. Fit one-way video interviews into your hiring process by using them as an early candidate screening tool. Compared to phone interviews, one-way video interviews are quicker and easier to fit into yours and candidates schedules while providing more information about candidates.Once your candidates have recorded their one-way videos, share their responses with the entire team. Give everyone a few days to view the candidates i nterview whenever is most convenient. Within the platform, hiring managers, HR professionals, and other important members of the hiring team are able to leave feedback about candidates on each video. Then, you can discuss together which candidates are best to move on to the next stage of the hiring process.3. Create a consistent candidate experienceOur research revealed 75 percent of companies use video interview platforms to interview for full-time positions. Surprisingly, only 24 percent of companies use video interviews when screening for part-time jobs, and just 9 percent use them for contracted or freelance employees.Even though these employees arent full-time members of the team, treating them differently during the hiring process creates inherent inequality. These candidates will have different experiences during the hiring process giving way to very different opinions about your company. This makes it difficult to track and compare hiring data. Without an accurate picture of the effectiveness of your hiring process due to inconsistencies, its difficult to spot and fix problems.Make sure all candidates go through the same screens. It might seem unnecessary, especially with freelance employees. But as companies continue to use more contracted employees, its important to create a consistent candidate experience.Only 9% of companies use video interviews when hiring freelance employees. HRdotcomClick To TweetUsing a video interview platform is an excellent experience for hiring professionals when used to its fullest capacity. By committing to exploring and incorporating all of the features your dedicated video interview platform has to offer, youll create a more effective hiring process that you and your candidates love.